You sent the pitch, showed your portfolio, and your rates are fair.
And then, nothing. They ghosted you.
Every Filipino freelancer knows that feeling. You did everything right and still got left on read. What most people do next is blame their rates, their niche, or their proposals.
But there is something else worth looking at first, something that most freelancers never fix because they do not realize it is costing them clients.
The way you show up before a client reads a single word of your pitch is very important. That’s why today, I am going to show you exactly how you can look professional to win better clients as a Filipino freelancer.
Clients Decide Fast, And They Decide on More Than Your Skills
When a client in Manila, Singapore, or the US receives a pitch from a freelancer they have never heard of, they have about ten seconds of first impressions before they decide whether to keep reading or move on.
In those ten seconds, they are not evaluating your portfolio. They are asking themselves one thing: Does this person seem legit?
Legit means different things to different clients. For local clients, it might mean you have a website.
For foreign clients, it usually means your email address does not look like one you signed up for in high school. For both, it means you communicate like someone who takes their work seriously.
It is the part that most freelance advice skips, not because it is a secret, but because everyone assumes you already know it.
The truth is, a vast number of talented Filipino freelancers are losing jobs before the conversation even starts, and the fix costs less than a cup of coffee a day.
The Email Address Problem Nobody Talks About
Walk into any Filipino freelancer Facebook group or scroll through Reddit threads on getting clients, and you will see the same questions over and over.
- How do I find my first client?
- Why am I getting ghosted?
- How do I compete with freelancers who have more reviews?
What you rarely see anyone ask: Should I be using a Gmail address for client work?
The answer, once you think about it, is obvious. When a potential client receives a pitch from [email protected], they see a personal email.
They see someone who has not invested in their own business. They see someone who might be doing this on the side between other jobs.
Compare that to receiving a pitch from [email protected]. Before they even open the email, the client has already registered that this person has a domain, a brand, and some skin in the game.
That small detail shifts how they read everything that follows. It is not about being picky or unfair. Clients receive dozens of pitches.
They are pattern-matching for signs of professionalism, and a business email address is one of the clearest, cheapest signals you can send.
What a Professional Email Actually Does for Your Freelance Business
Beyond the first impression, a professional email address does a few specific things that a Gmail or Yahoo account simply cannot.
It makes cold outreach land better
Filipino freelancers who do cold outreach, sending emails to potential clients who have not asked for them, face an uphill battle by default.
The client does not know you, did not ask for your email, and has every reason to ignore it.
A professional email address removes one easy reason to dismiss you immediately. It signals that you are running a real operation, not just testing the waters.
It builds trust when clients Google you
After receiving your pitch, many clients will search your name or your email domain.
If your domain leads somewhere, even a simple one-page website, that is another trust signal stacked in your favor.
If it leads nowhere, or if you have no domain at all, that is a small red flag that careful clients will notice.
It keeps your work and personal life separate
Using your personal Gmail for client work means your Lazada order confirmations, your family group chat newsletters, and your client contracts are all in the same inbox.
Mixing those up is a recipe for missed messages and embarrassing slip-ups.
A dedicated business email account keeps client communication clean, searchable, and professional.
It gives you a branded email for every platform
Whether you are pitching on Upwork, LinkedIn, OnlineJobs.ph, or directly through Instagram DMs, having a consistent branded email address to point clients to ties everything together.
It makes you look like one coherent business, not a collection of freelance accounts on different platforms.
Other Credibility Signals Worth Fixing While You Are at It
A professional email is the fastest win, but it is not the only thing clients notice. Here are the other signals worth addressing as you level up your freelance presence.
- A simple portfolio website: Even a one-page site with your name, what you do, and three samples of your work makes a meaningful difference. Clients want somewhere to send their colleagues when recommending you.
- A complete LinkedIn profile: Many foreign clients and agencies check LinkedIn before replying to a pitch. A blank or half-finished profile is a missed opportunity.
- A professional photo: On your portfolio, your LinkedIn, and your Upwork profile. A clear, well-lit photo where you look like yourself at your best goes further than most people give it credit for.
- Consistent handles: If your email is [email protected], try to make your Instagram and LinkedIn handles match. Consistency makes you easier to find and harder to confuse with someone else.
- A clear, short tagline: One sentence that says exactly what you do and whom you do it for. It is not ‘passionate creative professional’, something like ‘I design logos for Filipino food and retail brands.’
How Much Does a Professional Email Actually Cost?
This is where most Filipino freelancers are surprised. Professional email hosting is not expensive.
The assumption that it costs thousands of pesos a month is what keeps many freelancers on Gmail long after they should have switched.
Truehost offers professional email hosting starting at ₱26 per month on the Workplace Starter plan that is billed every three years, so the commitment is long-term, but the per-month cost is very low.
For comparison, Google Workspace starts at over $7.20 per month per user, which at current exchange rates is roughly four to five times more expensive.
Truehost Philippines Email Hosting Plans
| Plan | Price | What You Get |
| Workplace Starter | ₱26/month (billed every 3 years) | 1 mailbox, 3GB storage, anti-spam, anti-virus, 10 aliases, collaboration tools |
| Workplace PRO | ₱68.25/month (billed every 3 years) | 3 mailboxes, 15GB storage, 30 aliases, anti-spam, collaboration tools |
| Workplace Business | ₱119.17/month (billed every 3 years) | 5 mailboxes, 50GB storage, 50 aliases, full collaboration suite |
Every plan includes anti-virus and anti-spam protection, two-factor authentication, collaboration tools, and the ability to access your email on any device, phone, tablet, or desktop.
The Starter plan is more than enough for a solo freelancer. The PRO and Business plans work well if you are building a small team or running a freelance agency.
Setup takes about fifteen minutes. You point your domain to Truehost, create your email address, and you are done. From that point forward, every email you send goes out from your own domain.
Your Action Plan for This Week
If you are ready to close this credibility gap, here is the order that makes the most sense.
Register a domain if you do not have one yet.
- Your name works fine, juandelacruz.ph or jdcreative.ph. Keep it short and easy to spell.
- Set up professional email hosting through Truehost. The Workplace Starter plan at ₱26/month is the right starting point for most solo freelancers.
- Update your email address on every platform, Upwork, LinkedIn, OnlineJobs.ph, your portfolio, everywhere, consistency matters.
- Update your email signature. Include your name, your title for example, Freelance Graphic Designer, your website if you have one, and your contact number.
- Send your next pitch from your new email. Watch how different it feels to hit send.
Frequently Asked Questions
- Do I really need a professional email as a freelancer, or is Gmail fine?
Gmail works for personal use, but it works against you in a professional context.
When you are pitching clients, especially foreign clients or local businesses that receive multiple proposals, a Gmail address signals that you have not invested in your own brand.
A professional email at your own domain costs as little as ₱26 per month and immediately changes how clients perceive you before they read a single line of your pitch.
- Can I use my existing domain for a professional email?
Yes. If you already have a domain registered, say yourname.ph or yourbusiness.com, you can connect it to a professional email hosting plan without touching your website.
Truehost Philippines lets you set up email on any domain you own. You do not need to move your website or change your hosting to get started.
- What is the difference between email hosting and just using Gmail with a custom domain?
Google lets you send Gmail from a custom domain through a workaround, but it still routes through Google’s servers and can be detected as a Gmail account by savvy clients.
Professional email hosting through Truehost means your email is actually hosted on dedicated servers under your domain, cleaner, more secure, and genuinely independent from free email platforms.
It also comes with features Gmail does not offer, like advanced spam filtering, 2FA protection, admin controls, and collaboration tools built in.
- Is ₱26 per month really the full price, or are there hidden fees?
The ₱26 per month is the Workplace Starter plan price when billed on a three-year cycle — that is the lowest per-month rate available.
The PRO plan runs ₱68.25 per month, and the Business plan is ₱119.17 per month, both also on triennial billing.
There are no surprise add-ons for the core features, anti-spam, anti-virus, 2FA, and collaboration tools are included in every plan.
You can check the current pricing at TrueHost.ph/hosting/email before committing.
- How long does it take to set up a professional email?
About fifteen minutes if your domain is already registered.
You sign up for a Truehost email hosting plan, point your domain’s MX records to Truehost’s servers, create your email address, and you are done.
Truehost support is available 24/7 by chat and email if you get stuck at any step.
- What if I already have clients emailing my Gmail, will I lose those messages?
Your existing Gmail inbox stays exactly as it is. Setting up a new professional email does not delete or move anything.
What you do going forward is give clients your new address, update it on your profiles, and start pitching from the new one.
You can also set up forwarding from your old Gmail to your new address temporarily so you do not miss anything during the transition.
The Bottom Line
Filipino freelancers lose clients for a lot of reasons: wrong niche, weak portfolio, rates that do not match the market.
But the easiest problem to fix, and the one that rarely gets talked about, is showing up to the pitch looking like someone who takes their work seriously.
A professional email address is not just a nice-to-have. For clients who receive ten pitches a day, it is one of the fastest ways they filter for people worth talking to.
At ₱26 per month, it is also the cheapest upgrade you can make to your freelance business this year.
Your skills are already there. Make sure the first impression matches them.
Ready to set up your professional email? Visit Truehost Philippines at truehost.ph/hosting/email/ and get started on the Workplace Starter plan for ₱26/month.
Pricing is based on Truehost Workplace plans billed on a triennial cycle.
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